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July 13, 2024

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Efficient Operations

The “New World” of Sustainable Innovation


At the turn of the 21st century, few people could have predicted that in less than two decades we would be using renewable energy as if it were a fossil fuel. Or that we would have electric cars on roads around the world. These changes happened because of innovations and new technologies that made sustainable practices more accessible to consumers and businesses alike. Sustainable innovation is not just about how products are made but also how they are used and disposed of after use. It requires companies to think beyond their traditional business models while also making consumers aware of what they are buying into by choosing certain brands or products over others

What is a sustainable innovation?

Sustainable innovation is about creating a better future for all. It’s about creating products, services and business models that are good for people and the planet. It’s about creating a positive impact on society, the environment and economy.

It’s about creating a better future for all

How can a business be innovative and sustainable?

The best way to be innovative and sustainable is by focusing on what the customer needs, wants and values.

  • What does the customer need?
  • What does the customer want?
  • What does the customer value?

If you can answer these questions in a way that helps your company innovate, then you’re on your way to creating something new!

How do sustainable innovations impact consumers?

If you’re a consumer, the “new world” of sustainable innovation can be a bit overwhelming. You may not know where to start or what products are even available. However, there are some key features that will help you navigate this new world:

  • Sustainable innovations are more expensive than traditional ones. This is because they involve higher upfront costs and require more time to develop before they can be produced at scale (for example, 3D printing). That said, many consumers find that over time their purchases actually save them money–and for those who want to make an impact on climate change but don’t have much money in the bank anyway (i’m looking at you college students), buying green might actually be more affordable than buying blue!

What are the challenges to creating a sustainable organization?

The challenges are many. To begin with, you need to change the way you think and act. You will also need new skills and knowledge–and perhaps even a new organizational structure that allows your team members to work together more effectively.

You’ll also need new ways of working; this includes finding ways for people who aren’t normally involved in sustainability issues (such as finance) to participate in them, so that they can be part of the decision-making process when it comes time for funding projects or approving budgets for sustainability initiatives.*

Then there’s measuring success: How do we know whether or not our efforts are actually making a difference? And finally comes communication–how do we share information about sustainability efforts within our organization so that everyone knows what’s going on?

What are the opportunities in creating a sustainable company?

The opportunities to create a sustainable company are plentiful. You can reduce costs and increase revenue, improve brand image and employee satisfaction.

A recent study by Accenture found that companies that have invested in sustainability practices have seen an average revenue growth rate of 8{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} per year since 2011. That’s compared to just 2{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} for those who did not invest in sustainability initiatives during the same time period.

The world is changing and businesses need to change too.

The world is changing, and businesses are changing with it. While the “new world” of sustainable innovation may seem like a daunting prospect for some companies–particularly those that have been operating in an old-fashioned way for decades–it’s important to remember that there are many benefits associated with adopting a new mindset when it comes to how you do business. By being more sustainable and innovative, ethical, responsible and transparent (and collaborative), you’ll see your company grow in ways you never could have imagined before!


We have the opportunity to change the world, but only if we can embrace sustainable innovation. If you’re ready to make a difference in this new era of business, check out our blog for more information about how your company can get started!